A strong data strategy provides you with a framework that allows you to generate business value from data and analytics.
Done well, a data strategy gives you a vision, a roadmap and a flexible, agile plan that defines what you are trying to achieve, how data can drive you forward, and how you will approach this task.
In this session Jason Foster, our CEO, outlines why you need this strategy, how to get buy-in from the wider business, and how to drive cultural change further down the road.
