Jason talks to Gabriel Hughes, CEO at Metageni and the architect of attribution modelling tools for Google.
In this episode, we talk about how you deliver return from marketing and customer engagement investments by optimising customer journeys.
Listen to this episode on Spotify, iTunes, and Stitcher. You can also catch up on the previous episode of the Hub & Spoken podcast, in which Jason spoke to Alan Cruickshank, Head of Data at Tails.com.
For more on data, take a look at the webinars and events that we have lined up for you.