The data industry has a regular rhetoric that you shouldn’t look backwards, or run reports that look at what happened (descriptive analytics). This has led people to believe that this panacea exists where you are able to have your business strategy prescribed to you by data (prescriptive analytics).
In this episode, host Jason Foster, explains why looking backwards is a vital ingredient for your data strategy; and how doing it helps you to improve personal and business performance.
Listen to this episode on Spotify, iTunes, and Stitcher. You can also catch up on the previous episodes of the Hub & Spoken podcast when you subscribe.
Our experience shows that organisations with an effective Data Strategy, and a clear plan for delivering it, are more likely to create value from their data than those without. If you’d like to find out a bit more about how your organisation is performing against a benchmark, we can introduce the Data Strategy Scorecard.