In this episode Jason talks to Gail Miller, Head of Data at ScottishPower, about how she has used her commercial background to potent effect to improve customer engagement – and to deliver incremental value to the business. They discuss the approach used to build the strategy, develop the roadmap, get investment and quickly prove value.
A fascinating discussion for anyone looking to level up their data strategy.
Listen to this episode on Spotify, iTunes, and Stitcher. You can also catch up on the previous episodes of the Hub & Spoken podcast when you subscribe.
For more on a successful data strategy read our blog: