Role: Marketing Director

Reporting to: Chief Executive Office

Role type: Full time

About Cynozure:

Cynozure is a data and analytics strategy consultancy that builds data guided organisations. We’re on a mission to contribute to a better future for all through the open and positive use of data. We use our business as a force for good and have equal care about people, the planet, and profit. So much so that this is baked into our company legal obligations and we are working towards B Corp certification.

We absolutely love helping individuals, organisations and society benefit from the transformative power of data and we’re shaping the industry to help do that. As innovative, practitioners in business and as a consultancy with people at its core, our approach and frameworks deliver real clarity and business value with pace and certainty.

Cynozure was founded in 2016 with the ambition to reshape how we think about data and analytics. People first, business first and outcome focused. With a history in driving business value through data and having worked in the industry, our CEO Jason Foster, set out to establish a new precedence on data strategy in a traditionally tech-led data industry. Today the company is ranked 45th in the 2022 edition of the Sunday Times 100 fastest-growing private organisations.

The growing Cynozure crew continues to work together with forward thinking organisations, developing best practice and making data more accessible for everyone. We work with high-profile international brands, in the UK, US and Europe, across the public, private and not-for-profit sectors, including HSBC, Knight Frank, Baillie Gifford, Samaritans, Penguin Random House, Open Data Institute, The National Trust, The Pensions Regulator and many more.

Summary of the role and person we are looking for:

We are looking for a Marketing Director to grow awareness of the Cynozure brand globally and generate demand from high potential organisations. Reporting to the Chief Executive Officer, this role is an essential part of the Cynozure leadership team and will contribute to growing the business internationally.

As Marketing Director, you will be responsible for developing and delivering the international marketing and communication strategy, plan, and budget with demonstrable upside to the business. You will build, guide, and manage a world class marketing team across brand development, content, creative, awareness building, demand generation, events, and public relations. You will also educate, inspire, and coach the wider business and collaborate on strategies to engage our community, customers, and stakeholders.

Therefore, the ideal candidate is an ambitious, charismatic, and collaborative marketing leader with B2B and international experience. You will care deeply about people and business outcomes. You will thrive on teamwork and supporting others to be successful, able to work with ambiguity, have a data guided approach, love building communities and have experience across the full digital and physical marketing mix.

The responsibilities you would have:

• Develop and own the long-term international marketing and communication strategy
• Define and communicate short-term targets and campaign plans aligned with business goals
• Demonstrate measurable return from marketing investment by tracking, managing, and communicating KPIs
• Build, coach, manage and run a team of marketers ensuring clarity of roles, career progression and objectives
• Proactive support, collaboration and coaching to the business to shape marketing activities that support their goals
• Create brand equity by developing, delivering, and iterating company brand positioning
• Own CEO personal brand development as a mechanism to generate awareness
• Support the team in developing their personal brand to demonstrate thought leadership and excellence
• Major contributor to our ‘Business as a force for good’ / responsible business strategy (and B Corp certification)
• Ensure we have a strong proposition for our target market and generate demand in collaboration with business development, community, and consulting.
• Develop high-performing insights and thought leadership relevant to our target audience and through relevant channel
• Grow, engage, and retain global community member base

The type of person we’d love to meet:

• You will lead with empathy, vision, and collaboration
• You have excellent relationship-building skills to engage and influence peers and stakeholders in the delivery of marketing goals and objectives
• You are an organised, methodical project manager who can plan, track, and communicate projects appropriately
• You are agile in the way you think and approach problems, adapting your ways to deliver value and outcomes

Experience we’d like you to have:

• You should be able to demonstrate experience with or have a strong aptitude for the responsibilities of the role
• You will have experience working with customer acquisition, community, and operational delivery teams to build effective campaigns
• You will bring a deep understanding and experience of developing and implementing successful integrated B2B marketing campaigns across the marketing mix
• Ideally this will include experience working in professional services and/or data and/or technology industry
• You will have experience working with marketing automation and CRM tools (particularly Hubspot)
• You will have experience marketing internationally with a preference for experience in the UK and the US
• You have a thirst for innovation and new approaches for engaging customers
• You use data to plan and make decisions

Desirable experience but can be developed in the role:

• We’d love for you to be engaged in the marketing community, contributing to the craft, and building your own reputation in the industry.
• Experience of public speaking and of speaking credibly on the subject matter
• Experience in entrepreneurial environments, scale ups and working as part of a dynamic and collaborative team.

Preferred qualifications:

• There are no specific qualifications required for this role

Benefits:

A culture of trust, accountability and a place where everyone gets treated like grown-ups. So aside from a competitive salary, you will benefit from:

• A distributed team, working in hybrid mode
• Access to flexible office workspace for focused work, collaboration, meetings and events
• Uncapped holiday allowance
• Company pension scheme
• Share of profit bonus scheme
• EMI Share Options scheme
• Happiness platform with access to offers, vouchers and discounts at 100s of companies
• Mental health and wellbeing support platform
• Online GP and prescription service
• Learning and Development opportunities

How to apply

Send your application and CV telling us why you’re the right person for the role to the CEO, Jason Foster at  jason@cynozure.com

Cynozure is an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined in the law.

This policy applies to all employment practices within our organisation, including hiring, recruiting, promotion, termination, redundancy, recall, leave of absence, compensation, benefits, training, and apprenticeship.

Cynozure makes hiring decisions based solely on qualifications, merit, and business needs at the time.