What we did.

We developed the data, loyalty and marketing strategy for a new public facing digital product.

Vishal Katelia has worked in data-driven customer marketing for over 10 years spanning the travel, retail and hospitality sectors. He oversaw the customer strategy for global luxury brand, Soho House & Co. He's passionate about using data to create compelling customer journeys that improve both sales and customer experience for brands.

Jason caught up with Vish to talk to him about his work, ideas and passion for data and using it to drive strong customer relationships. It was an inspiring talk and one that shows the power of data and the challenges with continually delighting customers in their experience with your brand. Read the interview: https://www.cynozure.com/insights/interview-data-driven-customer-marketing/