We need to talk about data culture
Data culture has become a major focus for organisations looking to get more value from their data and AI investments. And yet, despite the focus, many initiatives still fail to change how decisions are made day to day. Tools are built, platforms are launched, but they don’t become part of how the business actually operates. This makes it difficult to realise, and even harder to evidence, real impact.
So where are things really breaking down?
In this session, Jason Foster, Founder and CEO of Cynozure, challenges the idea that data culture is the answer. Instead, he explores why the real issue is how data and AI solutions are designed, and why a product mindset which focuses on users, decisions, and outcomes is critical to making them part of everyday work.
Joining Jason is Leanne Lynch, CIO at ISS, who provides practical insights into how ISS is approaching behavioural change and embedding data into everyday operations.
What’s covered:
- Where data and AI initiatives fail to become part of day-to-day decision making
- Why focusing on data culture alone doesn’t lead to meaningful or measurable outcomes
- How designing around real users, workflows, and decisions changes the game
- What a product mindset looks like in practice for data and AI
- What leading organisations do differently to ensure their investments deliver real impact
