When forming Cynozure, we looked for a name that was unique in the data industry, but not one with any specific meaning behind it. The term ‘cynosure’ has a fantastic definition, but also really helped to encapsulate what we wanted to achieve as a business – and, more importantly, support our customers with.


1. a thing or person that attracts attention by its brilliance
2. a thing or person that becomes the centre of attentions because of its brilliance
3. something serving as a guide or for direction

We have experience in both the selling and buying side of data; in consultancy, in software organisations and in the industry (client-side). As such, we’re acutely aware of what looks good when it comes to partnership with a third-party, and what challenges might come from selling into or buying from organisations.

As a result of that, we are dedicated to ensuring our clients (and sponsors within our clients) look and feel like icons in their businesses. through delivering on promises and helping to elevate the client to brilliance. Across our four pillars – Advise, Design and Build, Maximise, Build – these services are designed to support a person, a department, a business unit, a board member, or an entire organisation achieve brilliance for their success; to become Cynozure.

We have a long track record of shaping and delivering on ambitions in data, and we want to bring that same experience to our clients, and help them to identify and make correct decisions according to industry best practice. Our crew are experts in guiding organisations with relevant industry knowledge, technology awareness and practical experience that enables a step-change in approach, outcomes and innovation.

How does this definition of Cynozure apply to data? Data can be brilliant. Data should be at the centre of attention; not only is it beautiful in many contexts, but data can provide a new direction to businesses. Truly brilliant data can help machines learn, help people make decisions, and that is absolutely at the heart of our missions to transform businesses with data.

If it wasn’t already obvious, we were already convinced, and so Cynozure was born – now with a Z, to help distinguish our unique agenda from the term.



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