Data as a Product

Having access to the right data, and being able to use that data effectively, is key to business development. However, traditional approaches to leveraging data are not always agile or flexible enough to enable businesses to grow their business functions in the ways they want.

When organisations switch from applying a ‘technology first’ approach to data, and instead start treating data as a product, it’s much easier to realise the value of the data they have – and to then utilise it to build valuable and scalable data products that deliver business outcomes quickly.

Data product management offers a fresh way of working with data, and, although still in its infancy, is growing in popularity due to its solution-focused and customer-centred approach.

In this paper we…

  • explain what data product management is,
  • give an overview of the role and responsibilities of a data product manager,
  • and explore the many benefits of applying a product management approach to data.


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