how to monetise and measure information

How to monetise, manage and measure information as an asset, with Doug Laney

with Doug Laney, author of Infonomics and consultant at Caserta

Episode: 44

What’s in this podcast?

In this episode, Jason talks to Doug Laney, author of Infonomics, ex Gartner distinguished analyst, and currently consultant at Caserta. A fascinating and fast paced conversation on how organisations should look to monetise, manage and measure their information – and treat data as an asset. They discuss how you classify information as an asset, how you value that asset and whether you can have those assets on your balance sheet.

 

Listen to this episode on Spotify, iTunes, and Stitcher.

 

What are your thoughts on this topic? We’d love to hear from you; join the #HubandSpoken discussion and let us know on Twitter and LinkedIn.

 

If you’d like to find out more about how to unlock the value from your data, check out our whitepaper

Read more on how to get real value from your data 

 

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