How UEFA uses insights to develop and govern European football with Sefton Perry

What’s in this podcast?

In this episode, Jason talks to Sefton Perry, the Head of the Intelligence Centre at UEFA, about how he and his team uses data and insights to develop football, govern the game and run multi-million pound football competitions. This includes how they make use of strategic intelligence to make sure decisions are taken with evidence in the room, how they’re set up, and how they collaborate internally and with European football leagues. Listen to this episode on Spotify, iTunes, and Stitcher.  You can also catch up on the previous episode of the Hub & Spoken podcast, on how data can drive value and save money, with Nina Monckton, NHS BSA. Have any comments or thoughts on this topic? Join the discussion on our Twitter and LinkedIn channels! If you are interested in finding out more about gaining insight from your data, check out our white paper on becoming a data-guided organisation. With Computing magazine, we surveyed 150 decision makers, representing organisations from a wide variety of industries in an attempt to answer common questions about data and analytics in business.

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