Press Release

Cynozure appoints Louise Hutchins as Director of Data Culture and Literacy

Cynozure ramps up efforts to support clients through change in order to help maximise the value from data and AI

LONDON – 23 January 2024 – Cynozure, a leading data, analytics and AI company, today announced Louise Hutchins has joined the business to lead on the evolution of its literacy and culture change services in order to ensure that its clients have the behaviours, skills, capabilities and approach needed to deliver value from data and AI.

Previous to Cynozure, Louise held senior positions in customer experience, product management, CRM, loyalty, and data capabilities at a FTSE 100 company and also worked as a consultant with clients spanning a wide range of industries.

Tim Connold, Product and Customer Director at Cynozure, commented: “Culture change and data literacy have been a huge area of growth for our business in the last 12 months, as businesses look to better equip their teams with the right skills to maximise the value from data and AI and stay ahead of the competition. We are delighted to welcome Louise on board and continuing to support our clients to thrive in this digital age.”

Last year, Cynozure launched its CLEAR™ framework, drawing on insights from industrial and organizational psychology. The five CLEAR principles – Communicate, Lead, Educate, Act and Relate – serve as a comprehensive pathway for nurturing a data-centric culture.


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