The role insights play in growing the newest brand in global golf

What’s in this podcast?

In this episode, host Jason Foster explores the captivating world of LIV Golf with special guest Ross Antrobus, Vice President of Insight, Analytics, and Loyalty at LIV Golf. Together, they delve into the intriguing LIV story and brand, shedding light on the pivotal role insights play in shaping the newest brand in global golf and how insights drive decisions, influence commercial success, and foster loyalty among fans. Join the conversation to unravel the fascinating intersection of sports, data, and innovation, and explore the strategic moves that propel LIV Golf to success. Listen to this episode on Spotify, iTunes, and Stitcher. You can also catch up on the previous episodes of the Hub & Spoken podcast when you subscribe. What are your thoughts on this topic? We’d love to hear from you; join the #HubandSpoken discussion and let us know on Twitter and LinkedIn. For more on data, take a look at the webinars and events that we have lined up for you.