120% increase in ticket sales through customer data
Many organisations struggle with the same challenges: limited visibility of customer behaviour, fragmented legacy systems, difficulty translating insight into effective marketing and increasing pressure to refine pricing and product strategies.
In this video, James Lupton, CTO at Cynozure, shares how we helped a leading West End theatre and entertainment business overcome all of these challenges through a unified data approach.
Working together, we:
- Built a single customer view across ticketing, in-venue Wi-Fi, retail platforms and partners
- Integrated marketing and insights into one connected platform
- Improved visibility of customer preferences and opt-ins
- Enabled more targeted, AI-driven campaigns
The impact was immediate and measurable:
- 120% increase in direct sales from an AI-driven social campaign
- 100% increase in marketable contacts
- Clear revenue uplift driven by improved targeting and conversion
By creating a strong data foundation and embedding it into marketing and commercial strategy, the organisation gained a scalable capability, not just a technical solution, that continues to drive business impact.
Watch the video below:
