The top priority for data leaders in 2026
In our State of the Industry 2026 report, culture emerged as one of the biggest challenges facing data and AI initiatives, and it’s not surprising.
In this video, Lou Hutchins, Director of Data Culture and Literacy at Cynozure, explains why investing in technology alone is never enough. Organisations can build platforms and capabilities, but unless they are clear on why data matters, how it unlocks value and where it supports strategic priorities, it’s difficult to secure the buy-in needed for real transformation.
Without leadership alignment and a shared understanding of how data drives business value, conversations remain tactical rather than transformational.
At Cynozure, we believe data is a team sport:
- It impacts every role and every function
- Everyone is accountable for it
- Its value must be clearly linked to real business problems
Culture isn’t a soft add-on to data strategy, it’s the foundation that determines whether change truly happens.
Watch the video below:
