99x return delivered through focused data products
Sometimes the most powerful data initiatives aren’t large-scale transformations, they’re tightly focused interventions aimed at a clear commercial outcome.
In this video, James Lupton, CTO at Cynozure, shares how we supported a leading storage and logistics business facing declining demand and rising energy costs that were impacting profitability.
Rather than launching a broad transformation programme, we focused on one critical lever: pricing.
We worked with the leadership team to:
- Analyse customer profitability and pricing variance
- Create clear customer segments
- Equip account managers with data-driven pricing guidance at renewal
- Provide evidence and justification to handle customer pushback
Historically, pricing decisions were inconsistent, with some customers significantly underpriced and others highly profitable. By embedding structured insight directly into renewal conversations, the business was able to make confident, value-led pricing decisions.
The results within six months:
- 7.4% increase in revenue
- 99x return on investment
This is a clear example of how strong leadership, a defined commercial objective and a well-designed decision product can deliver measurable Return on Data Investment.
Watch the video below:
