Cynozure appoints Marketing Director to support global growth

  • Cynozure announces hire of new Marketing Director, Ashley Walker, as it expands its senior team to support another year of growth in UK and beyond.
  • Appointment comes as importance of data is increasingly recognised among business leaders, with 60% looking to improve their data capabilities in 2023.

LONDON, UK – 12th January 2023: Cynozure, a people-first, leading data and analytics strategy consultancy and one of Britain’s Sunday Times’ top 50 fastest-growing private companies, today announces that Ashley Walker has joined as Marketing Director.

Ashley will play a vital role in supporting Cynozure as it continues its sustained growth trajectory, expanding its UK client base and growing operations in markets around the world.

A dual British American citizen with experience working in both markets, Ashley has 20 years’ experience leading marketing and communications in data and insights organisations. Previous roles include Vice President, Corporate Communications at Research Now, the world’s largest first-party data company (now renamed Dynata), Global Marketing and Communications Director at Hall & Partners, a leading insights agency part of Omnicom, and Marketing Consultant for RealityMine, a fast-growth insights technology company.

Ashley’s appointment comes as awareness of the importance of data is increasingly recognised among business leaders. 451 Research[1] found that 90% of business leaders believe data will be of more importance to their organisation in 12 months’ time than it is now, and Cynozure’s Data Strategy Benchmark Report shows clear intent from the majority (60%) of organisations to improve their data capabilities in the months ahead.

Jason Foster, Founder and CEO at Cynozure, says: “We are excited to welcome Ashley to our team as we embark on our next stage of growth. Her global marketing experience and expertise will help us to continue to develop and grow partnerships with clients and accelerate our mission of contributing to a better future for all through the open and positive use of data.”

Ashley Walker comments: “Having worked in the insights industry for many years, and as a marketing and comms professional, I believe wholeheartedly in the value of data to build and drive business and client value. Cynozure’s purpose is one that really resonates with me. I look forward to working with a great group of talented people and helping grow the business even further.”

Cynozure is the trusted partner to a number of high-profile brands including Knight Frank, Baillie Gifford, Samaritans, Penguin Random House and Open Data Institute (founded by Sir Tim Berners Lee). The company works closely with these organisations to support them to use, access and understand their data in a way that facilitates better decision making across the business – whether to streamline internal processes or improve the customer journey.

 

[1] https://pages.marketintelligence.spglobal.com/rs/565-BDO-100/images/MI-451_TBI_Trends2022DataAIAnalytics_FINAL-221101.pdf

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