An effective data strategy is vital to deliver business value through the application of data – whether that is increasing customer retention, understanding employees’ attitudes towards the business, or decreasing overheads – however it can be challenging for an organisation to review its progress or suitability internally
We designed our scorecard – based on six key pillars of a successful data strategy – to provide this insight and to help identify the strengths of an organisation’s data strategy whilst understanding where to focus attention to deliver real business value.
For the second year in a row, we’ve teamed up with Big Data LDN – a two-day data-focussed conference and exhibition – to gather a second round of insights from Big Data LDN participants.
Respondents represented a variety of sectors including retail, public sector, financial services, media and telecoms, distribution and logistics, charity and notfor-profit, leisure and entertainment, and consumer goods.
The insights from this report help showcase the areas where organisations are performing strongly but, more importantly, where improvements can be made to improve data-led decision-making and boost performance.