Cynozure’s 2026 State of the Industry Report
Data and AI are now central to how organisations grow, manage risk and serve customers. The challenge for 2026 is turning investment into impact.
Based on insights from 60 senior data and AI leaders across sectors, The Next Horizon: Data, AI and Impact – Cynozure’s 2026 State of the Industry Report explores how organisations are moving from building capability to delivering measurable outcomes.
In this report, you’ll learn:
- The top priorities for 2026, with leaders shifting from building capability to driving adoption, execution and impact
- The blockers slowing progress, from budget constraints in smaller organisations to buy-in and legacy systems in larger ones
- Where ownership of data and AI strategy is still fragmented
- How traditional, generative and agentic AI are being used
- Why return on data and AI investment is becoming critical, and how data leaders can look to deliver it
- How data and decision products are becoming the mechanism for turning strategy and AI capability into sustained business impact
- Perspectives from leaders at Currys, British Red Cross, Mars Veterinary Health, Blenheim Underwriting and others
