Cynozure’s IMPACT initiative to provide pro-bono data expertise to not-for-profit organisations


  • IMPACT connects data leaders with not-for-profit organisations to help them use data to increase donations, better target resources and improve business efficiencies. 
  • Knight Frank is one of the first to engage with the initiative, offering data advice and support to spinal cord injury charity, Back Up.
  • Leading industry body, DataKind UK, will also be working with Cynozure as part of this initiative to ensure charities get the support they need.


London, Wednesday 13 July 2022: Data consultancy Cynozure has created IMPACT, an initiative to support not-for-profit organisations access and benefit from expert advice, guidance and hands-on help to improve how they use data, and in turn improve the quality of service for the people they serve, be empowered to achieve organisational goals, and  ensure better outcomes for stakeholders.


Through IMPACT, Cynozure will connect its community of data leaders and professionals with not-for-profit organisations to collaborate on data challenges – from shaping data strategy, to solving data management problems, to building dashboards and data science products.


Cynozure itself will also be donating its own products and services, pro-bono to small not-for-profit organisations.


By creating this platform and utilising its connections to make introductions, Cynozure is making it easy for those in the data community to contribute their skills, experience and passion in a meaningful way that will drive tangible, positive change.


Through the IMPACT programme, data experts from global property firm, Knight Frank, were introduced to Back Up, a UK charity that supports people affected by spinal cord injury. Throughout May and June 2022, Knight Frank has been working closely with Back Up to equip the Back Up team with the tools and know-how to make better use of data.


Through informal workshops and advice sessions, Knight Frank has built and improved critical dashboards to give Back Up better insight around donations, as well as providing training on reporting and dashboard tools.


The Knight Frank team has held a series of half day training sessions in June to up-skill the charity’s workforce and support them to develop their capabilities to better utilise the data they hold. Ultimately, this will help the charity to achieve its vision of transforming the lives of even more people affected by spinal cord injury.


Kevin Filby, Director of Services at Back Up, comments: “Having the support and advice of the Knight Frank team is invaluable. In the short term, it will help us to make data informed decisions much quicker thanks to the clarity that the new approaches provide. Longer term, the training we’re receiving will build confidence and data literacy within the team so we can continue to grow the charity well into the future and transform the lives of everyone affected by spinal cord injury.”


Simon Hayter, Partner and Group Head of Data at Knight Frank, comments: “Providing hands on support to Back Up to help it improve its use and understanding of its data has been incredibly fulfilling, both for myself and my team. Back Up was brilliant to work with, and the open and collaborative nature of the relationship was a key contributor to the success of the project. Initiatives like IMPACT are so important when it comes to democratising access to guidance and advice around data.”


Jason Foster, CEO and Founder, Cynozure, comments: “We truly believe that the positive and open use of data can create a better future for all. But it is not a level playing field and some organisations – particularly not-for-profit organisations – find it harder to access and benefit from expert advice than others. IMPACT seeks to change this by creating a platform through which data experts, Cynozure included, can contribute their skills, experience and passion in a meaningful way that will drive tangible, positive change.”


Cynozure is working closely with industry body, DataKind UK to expand the reach and scale of the IMPACT initiative. DataKind UK will refer not-for-profit organisations in its network to IMPACT to support them to access the data expertise and skills they need.


Giselle Cory, CEO at DataKind, comments: “At DataKind UK, we support charities to transform their impact through data. The charity sector is in a strong position to move the needle on some of the most challenging social issues, and Cynozure’s IMPACT initiative is helping the sector work towards better outcomes by connecting charities that need data expertise with those best placed to support them. We’re excited to be working alongside IMPACT to help more charities get the support they need.”


IMPACT supports Cynozure’s overall mission create a better future for all through the open and positive use of data. It is working to establish a new industry standard for data strategy in a tech-first world; one that prioritises people and supports organisations to reach their goals.


Media contact:

Kitty Guillaume / Robyn Margetts


About Cynozure

Cynozure was founded in 2016 with the ambition to reshape how businesses view data and analytics. People first, business first and outcome focused. With a history in driving business value through data and having worked in industry, Founder and CEO, Jason Foster set out to establish a new precedent on data strategy in a traditionally tech-led data industry, and is doing so through its Level Up Framework, which focuses on business outcomes and adding incremental business value.

Today, the growing Cynozure team continues to work hand-in-hand with forward thinking organisations, developing best practice and making data more accessible for everyone. Cynozure is also an active member of the data community, regularly publishing whitepapers and blogs, as well as its weekly podcast – Hub & Spoken.

It was recently ranked 45th in the 2022 edition of Sunday Times 100, Britain’s fastest-growing private companies.


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